Network 18, Internal Launch Campaign

Network 18 is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. The Network 18 umbrella covers various brands such as web18, Homestop 18 and Newswire 18. The task was to launch the new 18 identity among employees of the network. The central theme of the campaign involved an exploration of the number 18 as a part of everyday life—18 holes in a golf course, 18 chapters in the Bhagwad Gita etc. The launch idea was extended across all media. With Agency: Ray + Keshavan, The Brand Union Creative: Neha Tulsian

Network 18, Internal Launch Campaign

Network 18 umbrella there are various brands like web18, Homestop 18, Newswire 18, etc.
The task was to launch the new 18 identity among employees of the Group.

The central theme of the campaign showed how number 18 is a part of our everyday lives. For example, there are eighteen holes in a golf course. Eighteen chapters in the Bhagwad Gita. In the UK, the names of horses can be no longer than eighteen characters including spaces. The launch idea was extended across all media.

With Agency : Ray + Keshavan, The Brand Union

Storyboards : Proposed TV Idents for Network 18 Channels like CNBC18, CNN IBN 18. 
Storyboard : Proposed TV Idents
Storyboard : Proposed TV IStoryboard.
Storyboard : Proposed TV Idents
Storyboard : Proposed TV Idents
Storyboard : Proposed TV Idents
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