Medium is a boutique healthcare consulting firm focused on markets in emerging economies. It specialises in the areas of business strategy, integrated marketing, service quality and performance transformation. The brief was to design an identity for Medium that would reflect the nature of its business.
A red cross is the universal symbol of healthcare. Quotation marks indicate openness, transparency and dialogue. Hence, the logo integrated a cross with quotation marks that represent communication, which is a vital process of consultancy.