The brief was to create a communication strategy and positioning for Nitesh Park Avenue to establish Nitesh Park Avenue as a luxury residential iconic tower, which will provide a new international modern living style to Bangalore. We arrived at strategic thought of “New york living in Bangalore” which was carried forward across all communications. Nitesh Park Avenue is about upward mobility. The brochure explores various concepts associated with “high living”.
With Agency : VGC
Awards: Bronze at Designomics Award, 2013