Aditya Birla Group, Design Language

The brand refreshment for the Aditya Birla Group was a case of evolution rather than reinvention. A part of this task was to create a design language which would lend a consistent look and feel to the brand. The design language was derived from the rays of the Sun in the logo. The color palette was inspired by the light spectrum. Intersecting rays of light lends a dynamic visual expression to the brand. With Agency : VGC Creative Director : Neha Tulsian


Aditya Birla Group 
Design Language


The brand refreshment for the Aditya Birla Group was a case of evolution rather than reinvention. A part of this task was to create a design language which would lend a consistent look and feel to the brand.

The design language was derived from the rays of the Sun in the logo. The color palette was inspired by the light spectrum. Intersecting rays of light lends a dynamic visual expression to the brand.

With Agency : VGC


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